75+ brands, one playbook
How LVMH Systematically Acquires Luxury Brands
The acquisition framework that built €380B empire. Replicable at any scale.
System Stories
Behind every number, a system — behind every system, a human story.
Real transformations, documented results, and the systems that made them possible.
Acquisition Strategy Luxury
Technical Excellence AdTech
€2B revenue, globally invisible
Criteo: The French AdTech That Out-Competed Google
B2B focus = less visibility but more profit. How French engineers out-engineered Google in specific niche.
Capital Efficiency Mobility
€1.6B valuation through systemization, not capital
BlaBlaCar: How 3 French Founders Built Europe's Uber Before Uber
Dominance with fraction of Uber's funding. How systematic expansion beat capital blitzscaling.
Failure Analysis IT Services
How a €10B champion collapsed
Atos: Anatomy of a Systemic Failure
The structural rot that destroyed €20B+ in value. What went wrong and lessons for every business.
International Expansion Insurance Tech
Systemization-first approach to scaling
Alan: How French Assurtech Conquered Europe
How Alan built an expansion engine that enabled entry into 5 European countries with consistent profitability.
International Expansion Technology
French engineering conquers crypto hardware
Ledger: From Paris to Global Crypto Domination
How 8 French engineers built the world's leading crypto wallet from Paris with 1/10th the capital of US competitors.
Long-term Success Manufacturing
How systematic R&D created a century of dominance
Michelin: 130 Years of Systemic Innovation
From 1889 to 2024: how Michelin built innovation systems that outlived founders and revolutionized an industry.
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