Alan: How French Assurtech Conquered Europe

The System They Built

Alan didn't just build insurance products. They built a systemized expansion engine:

• Product as System: Same core platform, localized per market
• Regulatory Playbook: Documented process for each country entry
• Remote-First: Team across Europe from day 1
• Data-Driven: Metrics for every market, decision

Results

• €500M+ raised
• 5 countries (France, Belgium, Spain, Netherlands, Germany)
• 300,000+ members
• Profitable unit economics despite expansion

Lesson: Systemize expansion. Don't reinvent per market.